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融合硬核科技与建筑美学的“城市客厅”空间
华为全球最大旗舰店坐落在上海著名的南京东路商圈,由历史保护建筑南京大楼更新而成。店铺营业面积5,000余平方米,共有3个楼层,包括产品体验及HUAWEI Community、全场景体验和多功能体验区。奥雅纳 (Arup) 建筑设计团队汇聚结构、机电、照明、消防、可持续设计和项目管理等多专业经验,历时一年,为华为定制融合硬核科技与建筑美学的“城市客厅”空间。
Located in the historical Nanjing Building on Nanjing Road East, Huawei’s largest global flagship store occupies more than 5,000m2 in three storeys housing a product display area, an immersive experience hall and a business centre with ancillary facilities. Drawing upon its global expertise in structures, MEP, lighting, fire, sustainability and project management, Arup’s architecture team partnered with Huawei to create this showcase of technology and design beauty.
▼华为旗舰店外观,external view of the HUAWEI flagship store © 华为
▼一楼全景图,panoramic view of first floor © 华为
▼一楼体验区,experience area on the first floor © 华为
▼一楼HC,HC on the first floor © 华为
营造沉浸式体验
Designing an immersive experience
奥雅纳团队与华为紧密合作,根据对华为产品的深刻理解、研究和分析,广泛探讨华为科技为现代生活带来的丰富内涵,将空间和产品与艺术和数字表达相结合,创造出了一个沉浸式、多感官体验空间,展现华为的 “智能家居”、“移动办公”以及卓越的影音技术。
The Arup team worked closely with Huawei to study, analyse and develop an immersive experience based on deep understanding of the state-of-the-art products. Through extensive discussions on what Huawei technology brings to our modern life, the team combined the space and products with art and abstract digital expression, creating a multi-sensorial experience space for Huawei to showcase their ‘home living’, ‘mobile working’, ‘sound’ and ‘visual’ technologies.
▼二楼影音室,video room on the second floor © 华为
▼三楼售后服务区,after-sales service area on the third floor © 华为
▼中庭侧面视角,side view of the atrium © 华为
▼中庭仰视,looking up to the atrium © 华为
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